I have learned a lot of lessons in my 28 years of life, and one that seems to continue to cement its place in my head is this: “you could never write the script of your life ahead of time, you just have to keep living it.”

Never did we ever think we would see Fleece & Thank You on a bag of potato chips. We just NEVER could’ve scripted it that way. And not just ONE single bag of chips, but 100 million bags of chips across the nation. Just wow.

As I think about this incredible opportunity to team up with Frito-Lay, Pepsico, and Facebook in the “Smile Bag” Campaign, I am thinking about the irony of chips.

Chips are SO good, and you can’t eat JUST one.

That might even be why you can never find just one potato chip sold by itself. Always many in a bag, different shapes and sizes and crunch levels and seasoning, culminating in something great.

Fleece & Thank You’s recipe has been a diverse group of people who have come together for a greater purpose: folks from all different backgrounds, carrying all different stories, and bringing with them different motivations, mixing together to culminate into something great.

If you are reading this, consider yourself a chip in our bag. Thanks for being part of the greatness we have been cooking. We hope you see a Lay’s potato chip Smile Bag on the shelves sometime soon and know you are a special reason behind the smile.

With gratitude,

Nicholas