Case Study: Renewal By Andersen of Maine + Fleece & Thank You
Renewal By Andersen of Maine Brings Comfort and Connection through it’s Customer “Thank You” Program
Summary
Fleece & Thank You partnered with Renewal By Andersen of Maine to provide a unique “customer thank-you” experience in the form of a social impact promotional blanket. RNA of Maine ordered 500 social impact promotional blankets that they are handing out to customers after their jobs have completed.
Testimonial
“We are thrilled with the opportunity to partner with Fleece & Thank You in giving gifts to our customers, while providing to those in their time of need.” – Sven Johnson, Marketing Manager – Renewal by Andersen of Maine
Challenge
Sven Johnson was looking for an innovative and philanthropic way to say “thank-you” to his customers. It’s harder than ever to gain our customer’s attention, especially when repeat business or follow-up appointment bookings are an important part of a business model. Going to Google to look up charitable blanket gift options, he found Fleece & Thank You.
Event Logistics
Sven worked with the F&TY team to choose his preferred material type, color, and logo design. Prices varied depending on number of colors in logo and decoration method (i.e. embroider, screenprint, etc.). Fleece & Thank You individually bagged every blanket in a clear plastic bag along with a 4×6 info card about the partnership. This card has a QR code that drives the recipient to a branded landing page where they can view a thank-you video and learn more details about the partnership. Sven received individually wrapped blankets and was able to present/gift to customers, prospects, team members, and other audiences. For every blanket ordered, F&TY will donated a colorful fleece blanket to a child in the hospital. Post-order, video messages from patients saying thank you will be communicated back to Sven and his team for additional marketing use.
Key Numbers
- Social Impact Promotional Blankets Ordered: 500
- Impact of Order: 500 blankets donated to children in the hospital
- Timeframe to set up and execute: 3 months